2B Advice was founded in 2003 by Marcus Belke and Hans Joachim Bickenbach. Both are still running the company today as managing directors.

Marcus Belke is a fully qualified and licensed attorney. In 1996 he began working at Deutsche Post AG. There, Marcus Belke was the Head of IT Law and Director of Legal Affairs for the e-business activities of the entire company group. In 1999, he was appointed CEO of Deutsche Post Signtrust GmbH, a company developing solutions in the area of electronic signatures.

Hans Joachim Bickenbach is a software developer and IT expert. As Sector Manager for Secunet AG, he was responsible for building a trust center for Deutsche Post starting in 1998. There, he worked in close collaboration with Marcus Belke. In the year 2000, Hans Joachim Bickenbach made a full switch to Deutsche Post Signtrust. In this position, he led further technological development of the trust center and the standardization and building of a development department.

In 2003, Marcus Belke and Hans Joachim Bickenbach went out on their own and founded 2B Advice. Marcus Belke is responsible for the areas of consulting, finance, marketing and internationalization of the organization. Hans Joachim Bickenbach's work focuses on product and service sales. Software development and technical management is provided by the CEO of 2B Advice s.r.o., Patrik Madliak.

A second level of management was introduced when Karsten Neumann, former Data Protection Commissioner of Mecklenburg-Vorpommern and member of the Article 29 Working Party, joined the organization in May 2012 as associate partner. Karsten Neumann is responsible for the majority of the consulting business.

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