Data Privacy Provides a Competitive Edge

Daily, companies interact with vast quantities of their customers' personal data. As required by law, this data must be managed, cataloged, archived, stored and protected throughout all stages of the data lifecycle. At 2B Advice – the privacy benchmark, we believe that every business goal can be reached without compromising the privacy of this personal data.

Data privacy is not only required by law; it is key to building and maintaining the trust of your customers. When you protect your customers' personal data, you demonstrate that you care about them and are, therefore, trustworthy. Trust is a fundamental building block of any successful and long-lasting partnership.

2B Advice provides the tools and consulting that you need to ensure that your company meets all of its business goals, while also protecting personal data and fostering customer trust.

  • 07/11/2019
    UK: ICO – British Airways get its wings clipped
    Image The Information Commissioner's Office (ICO) fined British Airways 204 million euros (equivalent to about 183 million British pounds). This amount corresponds to approximately 1.5 percent of the airline's worldwide annual turnover in 2018.
  • 07/11/2019
    EU: The basics of cookie banners
    Image On the Internet, what are know as "cookie banners" can also be found on many websites. But most of the existing banners do not meet the legal requirements for adequate information and effective consent. What are the requirements for this?
  • 07/11/2019
    DE: Destroy or use?
    Image Companies have to deal with this question when using photos of employees in brochures and flyers, and one or more employees have revoked their consent to use the photos in brochures and flyers. Do they actually have to be destroyed despite the high costs...
  • 04/23/2019
    GER: Does blockchain technology and data protection work together?
    Image In March 2019, the German Bundestag invited experts to discuss the regulatory issues of blockchain technology. The expert opinions on the handling of data using blockchain ranged from clear approval to some skepticism. Why is this "revolutionary" technology,...
  • 01/24/2019
    JP: Japan joins the club of safe third countries
    Image Transfers of personal data an be challenging in order to ensure an adequate level of data protection on the importers side in a third country. It is a relief for controllers and DPOs in the EU, if the importer is located in a so called safe third country....

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