Want to give your consumers a better way to manage consent preferences? Here is how
There is an evolving regulatory viewpoint on the practices of opt-in and opt-out email marketing that is driven by changing consumer desires to be able to freely express their consent. In this virtual session we explain the difference between opt-in & opt-out and what is the preferred approach today.
Join our 2B Advice data protection compliance expert to gain an understanding of best practices for managing consent and see a brief introduction to the 2B Advice PrIME Consent Manager.
In this online meeting you will learn:
- What is accepted practices for managing consent
- How automating consent can save time, improve customer experience, and increase privacy compliance
- How to manage email marketing consent
- How to customize your site to comply with the CCPA Do Not Sell
Who should attend?
This session will benefit anyone in charge of privacy, security, IT, legal, marketing or data management.
18:00 CEST, 9:00 AM PDT, Noon EDT
2B Advice Product Management
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