The first step in determining how to manage consent is to identify where it is tracked and which applications or programs rely on it. In this case, it is often sales, marketing or support applications such as CRMs or marketing automation tools. Typically this is handled by a preference manager or a consent management platform. The consent management platform may be a standalone system, or more often, part of the privacy compliance management platform or suite. Because, especially under CCPA, consent also applies to cookies, it is often bundled with a website cookie analyzer, cookie consent manager, and cookie banner generator.
The consent management platform’s role is to handle the opt in or opt out consent, pass that information to other relevant systems, and to provide a mechanism for the consumer to adjust / change or withdraw their consent.
A consent management platform should be able to store the name or other identifier of the consumer / data subject as well as the date/timestamp of the consent. Typically consent management will include an intake mechanism such as a web form and web hooks or API for communicating with the relevant systems.
Consumers must provide consent to be tracked on a website as well as for their data to be collected for marketing interactions. There are technologies available to help manage these processes for privacy consent.
One such platform is the Consent Management Platforms (CMP) which automate the management of what cookies the consumer agrees to be loaded on a given website.
2B Advice offers a premium GDPR Cookie Consent Solution available for any size business or organization.
In addition, technology can support the management of collecting and storing opt-in / opt-out consent as well as preferences for how the data is collected and used. Such consent and preference management platforms help firms comply with data privacy regulations by giving users control over the use of their personal information and clarity about how it is being used.