Doing Business in Europe or with Europe


We help you with every aspect of the European Privacy Regulation
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We help you meet the requirements

We specialize in helping businesses that are doing business in the European Union, EWR or Switzerland to stay compliant with the General Data Protection Regulation. From performing a GAP analysis to providing you with a Data privacy officer or representative, negotiating with a Data Protection Authority and gathering your data inventory – our modern privacy solutions keep you out of trouble.
Some of the things you should have in place when doing business in Europe:


The GDPR is a regulation that the European Parliament first introduced in 2016 to protect the personal data of EU citizens. It is implemented by all 27 memberstates of the European Union. Similar rules are put in place by the former EU Member United Kingdom. The GDPR is an effort to standardize privacy laws across the EU, and bring them more in line with modern understanding of privacy and security. Most of the world has data protection laws, but most are not as strict as GDPR.

The GDPR is a regulation that is designed to help protect people in the EU from privacy and data breaches. It impacts any organization that collects and stores PII from EU citizens, regardless of where the organization is headquartered. The GDPR will replace the current Data Protection Directive 95/46/EC and will come into effect on May 25, 2018. General Data Protection Regulation (GDPR) is a set of rules that has a huge impact on how businesses handle personal data and Personally Identifiable Information (PII).

The GDPR enhanced data protection for individuals in the EU by strengthening the ability of regulators to enforce fines for violations. It has been designed with a layered approach to privacy that is meant to be applied in every country.

All forms of PII are covered by the GDPR, including genetic data, biometric data, and data related to sex, race, ethnicity, religious beliefs, political opinions, trade union membership, health, or sexual orientation.

Any organization that has control over the PII of EU citizens is responsible for GDPR compliance. This includes not only businesses that are based in the EU, but also those who process data belonging to EU citizens. Even if an organization doesn’t have any offices in the EU, they are still responsible for complying with the GDPR if they collect PII from EU citizens.

Secondary PII is information that derives from the original PII. This includes information that has been anonymized or pseudonymized. For example, if you own a grocery store and collect PII, such as your customers’ names, addresses, and phone numbers, you have primary PII. However, if you search and discover that a particular person lives on a certain street in a certain neighborhood, you have secondary PII. The GDPR extends its protections to “secondary personal identifiable information”, which is any information that can be combined with PII to identify an individual. These items are examples of the types of secondary PII that the GDPR protects:

  • Location data (e.g. IP address).
  • Device information.
  • Mathematical technique.
  • Geographic location.
  • Online identifier.
  • Connection status.
  • Cookies or similar technologies.
  • Client identifier.
  • Device identifier.
  • Server logs.

Depending on the severity of the violation, GDPR fines can range from 2% to 4% of the company’s annual turnover. It’s important to note that the fines aren’t based on the amount of damage suffered by the data subjects, but rather the extent to which the GDPR has been breached.

A Data Protection Plan (DPP) is designed to ensure your organization is prepared for GDPR compliance. The DPP should include details about your company’s data processing activities and the data subjects affected by them. The DPP should also include information about the security measures in place to protect PII, as well as your internal policies for managing PII.

There are a few things you can do to prepare for GDPR compliance. Make sure you have a clear understanding of your data collecting and processing activities. Review your existing data protection policies to determine if they need to be updated to reflect GDPR requirements. Explore GDPR compliance services to help guide you through the process.

The reason for processing PII is a key element of GDPR compliance. If the data subject has given their consent for you to use their PII, then you don’t need to obtain an additional consent when you make changes to how it is handled. However, if you intend to use the PII for a different purpose, then you must obtain consent from the data subject.

Lawfulness means that your data processing activities are legitimate and you have proper authorization to process PII. If you are collecting PII through a website, for example, you must have a lawful basis for doing so. You must also have a lawful basis for storing PII, processing PII, and transferring PII. If you don’t have a lawful basis for processing PII, then the GDPR considers your actions to be unlawful. If you violate GDPR lawfulness requirements, you may be subject to penalties. End Privacy Now is an authentic and trustworthy privacy consulting service. We specialize in helping businesses in various industries get prepared for the GDPR. If you’d like more information about our GDPR compliance services, please visit our website.

You must be able to demonstrate that you have a legal basis for processing PII under the GDPR before you begin processing any data at all. This means that if your organization collects any PII from an EU citizen then you must be able to demonstrate that your organization has a legal basis for doing so before you begin collecting this data. You need to do this regardless of whether your organization intends to use this data in.

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